Finally, in 2023, the city of Berlin once again was host to the ITB, the world's largest trade fair for tourism and the global travel industry. Finally! Just like Berlin, the ITB represents diversity, inventiveness, cosmopolitanism and, of course, a love of travel. No other city in Germany attracts such a large number of tourists every year.

Berlin is more accustomed to change than almost any other city. We experience change and we live it. So the ITB could hardly have found a better motto for 2023 than this: Open for change!

Just in time for the largest trade fair in the industry, we are presenting a special issue of the property and revenue management magazine, GRANT#3.
We've invited thinkers on the topic of revenue management. From A to Z, partner companies and renowned market experts show how the industry is adapting to change and finding solutions that take the topic to a new and much higher level: total revenue management based on future-oriented data, the integration of change management processes, new forecasting methods, the realignment of distribution channels (and the evaluation of OTAs as a distribution channel) and artificial intelligence. 
These are just a few of the buzzwords this issue of GRANT will bring to life for you. In this issue, we're particularly pleased to present the portrait of an industry insider, an outstanding expert from the very beginning on the topic of revenue management. This year the inspiring Bianca Spalteholz celebrates the 25th anniversary of her company, Spalteholz Hotelkompetenz. Actually, quite a few of our readers have been taught by her! She shares some moving insights into her career with our editor-in-chief Bernd Pohlmann, about this an industry that has always been undergoing change.

Towards the end of the magazine we come a complete circle with Ira Vouk's article on 7 must-have attributes of the next-generation revenue management technology. In fact, I’m pleased to see that we share many of the views presented in the article and are already planning or have already implemented the proposed solutions within our services

Finally, we present 5 special Berlin hotels that show the same features of our city that have been described above: a Berlin that’s cosmopolitan, diverse and welcoming.

GRANT#3 – Highlights

GRANT3_Spalteholz_N_M (1)

Happy 25th anniversary, Bianca Spalteholz


The future of revenue management technology

Strategic Revenue Management seit 25 Jahren

Strategic Revenue Management – 25th Spalteholz Anniversary

The increased use of artificial intelligence to assess demand is accelerating the already considerable and also dynamic changes occurring in the RM business model. In times of staff shortages, many hotels cannot avoid outsourcing anyway, because now more than ever it‘s important to keep a close eye on controlling capacity and managing prices. Read online →

Ira Vouk

7 Must-Have Attributes of Next-Generation Revenue Management Tech

There's a lot of potential for existing RMS vendors to improve their products in order to catch up with the real needs of a modern hotelier. Most aspects of their functionality (forecasting, pricing, segmentation, etc.) are built in the pre-covid era. But do those strategies still work?

A critical listical, by Ira Vouk. Read online →

GRANT#3 – Contents



The epochal importance of programming interfaces 


How to use benchmarking for your hotel

City Demand versus Cluster Demand

Which perspective provides better results? Read ONLINE 


New guest habits, new revenue streams
by Sarah McCay Tams, Duetto Research

Event data

Solid event data in HQ revenue


Forecasting in a post-pandemic world, by Ivan Abakumov, HQ plus. Read ONLINE



Geolocations for expert demand forecasting

HQ plus

Make business and pricing decisions based on the most reliable data. Interview with Roland Hehn and Sven Blaurock | Read ONLINE


The future of revenue management depends upon your own capabilities, by Fabian Bartnick, Infinito Tech

Junior Suite

Intelligent room type mapping


Hotel KPIs ensure success – by Silvia A. Mayer, IDeaS


The importance of visibility in modern revenue management – by Bart-Jan Leyts, Loreca



Data-driven marketing - in the future there'll be no alternative – By Brandnamic

The Net Revenue

Strategies to maximise uniqueness – by Francesc González, The Net Revenue

One system for all

The all-in-one solution for marketing, sales, revenue and top management – by Anders Johansson, Demand Calendar


A PMS ready for change and evolution – by Roberto D'Aquilla, Proxima Service

Revenue Management

Starting with revenue management – by Sebastian Kuhnhardt, happyhotel

Strategic Revenue Management

25 years of Spalteholz Hotelkompetenz – Interview with Bianca Spalteholz, Spalteholz Hotelkompetenz


Total revenue management to optimise all revenue streams in the hotel – by Per-Anders "Perra" Petterssonm Benchmarking Alliance Nordic


How and when hotels should upsell – by Karl Schmidtner, UpsellGuru

Vouk, Ira

The future of revenue management technology   – by Ira Vouk | Read ONLINE


Keeping an eye on the weather and business development at the same time

X- and y-axes

Your own price/ rating ratio compared to the comp set


Intelligent RMS: The right rate at the right time – by Martin Maneschg, RateBoard

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... as a PDF, directly into your digital mailbox!