Intro
One of these is a captivating interview with Kai-Markus Müller, the neuroscientist renowned from BBC, Forbes, Businessweek, ZDF, RTL, and NDR. He delves into the concept of the “comfort price” and comes to some astounding conclusions: Is the threshold to pay perhaps not coming from the guest but from the hotelier
Claas Normann Mäder, of ONNO Hotel in Rendsburg, discusses the point of view of a boutique hotel: What should be considered when introducing Revenue Management? And just how extensive is the required effort?
Deniel Frey, Vice President of Revenue Management at H-Hotels.com, explains in an interview what hoteliers should focus on to get the best out of all distribution channels. Is it even possible to stand up to the massive marketing budgets of OTAs?
Lars Becker, Co-Founder of berner+becker, presents a straightforward, comprehensive, and sustainable introduction to Revenue Management through outsourcing:
Benjamin Buhl (Netzvitamine) introduces the DSTNCMP, a leading event in German-speaking tourism and an industry forum for innovation and knowledge transfer. Industry expert Bianca Spalteholz, a long-time supporter of the DSTNCMP, offers an in-depth look into the topic of destinations. How can hotels and destinations improve their support of one another?
Verena Jaeschke and Tini Diekmann of Hotel Oderberger Berlin chat with GRANT about Female Leadership and highlight how an inclusive company culture leads to sustainable solutions for staffing issues. Read online
I’d like to extend my gratitude to our dedicated team of authors, experts, partners, and staff who contribute to making this magazine an inspiring tool for everyone involved in Revenue Management.
May GRANT broaden your perspectives, enrich your strategies, and accompany you on your journey to sustainable success in the hotel industry.
GRANT#4 – Highlights
Starting with Professional Revenue Management
The Human Brain VS. The Agony of Choice
Revenue Management as a Service
Starting with Professional Revenue Management Despite Staffing Shortages
For hotels, providing both the professional expertise and resources for successful revenue management is often a challenge. This is where berner+becker comes into play. As one of the leading providers, berner+becker offers dedicated revenue managers who work closely with clients as part of the hotel team. This not only facilitates a tailored entry into revenue management for hotels: The combination of outsourcing, consulting, and training allows hotels of every size and location to optimize sustainable revenues and profits. Read online →
Interview with Kai-Markus Müller
Neuroscience & Pricing: The Human Brain VS. The Agony of Choice
Kai-Markus Müller, a renowned figure in the field of pricing has made numerous appearances and reports on popular media platforms such as BBC, Forbes, Businessweek, DER SPIEGEL, and GRANT Magazine. Sneak peek?
GRANT: Providers believe buyers make purchasing decisions based on their needs, rationally assessing the available offers and comparing it to others. Do you agree? KMM: Absolutely not.
Read the interview online →
GRANT#4 – Contents
The human brain really does not like too many choices
GRANT: Providers believe buyers make purchasing decisions based on their needs, rationally assessing the available offers and comparing it to others. Do you agree? KMM: Absolutely not.
Read the interview online →
Moin, Revenue Management!
The effort it takes to get started with Revenue Management. Spoiler: Almost none, according to Claas Normann Mäder, Manager of ONNO. Despite the prevailing belief among many boutique hotel owners that revenue management can be effectively handled with an Excel spreadsheet, Mäder emphasizes the need to adapt to changing market dynamics. He explains the considerations involved in implementing revenue management strategies and highlights the minimal effort required to do so.
Winning target groups with cordiality
Positioning Through Cordiality – The unique world of Harisch Hotels thrives on cordiality.
The Harisch teams open doors to an unparalleled experience filled with endearing gestures and genuine comfort for their guests. For cordiality embodies the essence of hospitality in all its facets: through the magical interplay of personal encounters and top-notch service. Welcome to Harisch Hotels!
Maximizing returns from all channels
The H-Hotels Group operates in over 60 hotels across Germany, Austria, Switzerland, Hungary, and soon in France. Ranging from affordable budget hotels to elegant premium hotels.
Deniel Frey, Vice President of Revenue Management at H-Hotels, provides insights into his work in GRANT and explains what hoteliers should focus on to maximize revenue from all distribution channels. Can one counter the massive marketing budgets of OTAs? What strategies should aspiring revenue managers be aware of?
The Direct Entry
(Female) Leadership: Tini Diekmann & Dr. Verena Jaeschke, Hotel Oderberger
Shaping the Future of the Industry
Revenue Management for Destinations
“Service providers often don’t even have the destination on their radar,” Bianca Spalteholz reveals at the start of her conversation with GRANT.
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